Benefit concerts resonate with communities

On July 13th in 1985, Live Aid connected 2 billion viewers around the world and raised over $280 million to alleviate famine in Ethiopia. Still regarded as the most successful benefit concert ever held, it has begun a wave of benefit concerts heard around the world.

What is it that makes concerts for charities so successful? Many events feature more than music. Other entertainment includes comedians, silent auctions, food, and local dance groups. For audience members, there is little to lose when you pay for entertainment, knowing every dollar goes toward a cause. It is also a chance to come together with a group of people, all of whom share something in common simply by choosing to attend. Whether the talent is an international star or a local singer/songwriter, music will always serve as a connector between community members, no matter how large that "community" might be.

If your toes are ready to tap and you're part of the Gainesville community, you'll want to mark your calendars for the Toys for Tots JAMboree on November 19th at the Venue in downtown Gainesville. Admission in free with an unwrapped toy donation, and local comedians, bands and dancers will be part of the program.

Toys for Tots was founded in 1947 and is a charity that strives to give toys to children whose parents aren't able to provide holiday gifts. All the toys stay within the community in which the toy drive is held, making sure the positive impact stays local. In 1995, Toys for Tots became the official mission of the Marine Corps Reserve and as of 2009 has collected and distributed over 500 million toys!

So grab your friends and grab a toy, then enjoy the show while bringing joy!

--The Pledge 5 Team